Sanderson Design Group (SDG) has announced it is to launch a dedicated online store for its iconic and second largest brand, Morris & Co, in the second half of 2024. This marks a major step-up for the group in terms of e-commerce and the direct-to-consumer (DTC) channel, where its presence to date has been limited to the smaller Scion brand. While not anticipated to make a significant financial contribution in FY25E, this represents an important strategic initiative for SDG to exploit another channel to market and optimise distribution of its heritage brand assets.
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11 Mar 2024
PROGRESSIVE: Sanderson Design Group: Morris & Co to launch online store
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PROGRESSIVE: Sanderson Design Group: Morris & Co to launch online store
Sanderson Design Group PLC (SDG:LON) | 108 -1.6 (-1.4%) | Mkt Cap: 77.1m
- Published:
11 Mar 2024 -
Author:
David Jeary -
Pages:
3 -
Sanderson Design Group (SDG) has announced it is to launch a dedicated online store for its iconic and second largest brand, Morris & Co, in the second half of 2024. This marks a major step-up for the group in terms of e-commerce and the direct-to-consumer (DTC) channel, where its presence to date has been limited to the smaller Scion brand. While not anticipated to make a significant financial contribution in FY25E, this represents an important strategic initiative for SDG to exploit another channel to market and optimise distribution of its heritage brand assets.