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Privacy Policy

Last updated: April 2026


WE WILL NEVER PASS YOUR DETAILS ON TO THIRD PARTIES FOR THEIR MARKETING PURPOSES


This Cookies and Privacy Policy (Cookies and Privacy Policy), together with our website terms of use (Terms of Use Policy) and any other documents referred to in it, sets out the basis on which any personal data Research Tree Ltd (Research Tree Ltd, us, we or our) collects from you, or that you provide to us, will be processed by us. Research Tree Ltd is committed to ensuring that your privacy is protected, so please read this Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it.


For the purposes of the UK GDPR and the Data Protection Act 2018, the data controller is Research Tree Ltd of 1 Finsbury Circus, London EC2M 7SH. Cookies on our Website are also governed by the Privacy and Electronic Communications Regulations (PECR).

WHAT TYPE OF INFORMATION DO WE COLLECT FROM YOU?

We may collect and process the following information from you:

  • Information that you provide by filling in forms on our website www.research-tree.com (our Website) or on third-party websites that embed our content feeds. This information includes your name and email address.
  • Information that you provide during our direct communications required to meet Elective Professional and Per Se Professional compliance commitments. This information may include screenshots of brokerage accounts, experience profiles and notes logged during phone conversations.
  • If you contact us, we may keep a record of that correspondence.
  • Details of your visits to our Website and the resources that you access, such as technical information including the internet protocol (IP) address used to connect to the internet, information about your visit including the full Uniform Resource Locators (URL) clickstream and your search history on our Website.
  • Our Browser Extension will use the text in webpages you visit to auto-match with company names on our database (unless you disable this feature in the config section).


HOW DO WE USE YOUR PERSONAL DATA?


WE WILL NEVER PASS YOUR DETAILS ON TO THIRD PARTIES FOR THEIR MARKETING PURPOSES.

We use information held about you in the following ways:

  • to carry out our obligations arising from any contracts entered into between you and us;
  • to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
  • to ensure that content from our Website is presented in the most effective manner for you and for your computer; and
  • to notify you about changes to our service.

We may use your data to provide you with information about goods and services which may be of interest to you and we may contact you about these. We may also permit selected third party partners, such as our content providers, to use your data for analytical purposes.


LAWFUL BASES FOR PROCESSING

We rely on the following lawful bases under the UK GDPR:

  • Contract: to provide the services you have signed up for and to manage your account.
  • Legitimate interests: to run, personalise and improve our service, to keep our systems secure, and to carry out direct marketing (see "Legitimate Interests" below).
  • Consent: where required, for example for non-essential cookies and certain types of marketing.
  • Legal obligation: where we are required to keep records or share information to comply with applicable law or regulatory requirements.


EMBEDDED CONTENT FEEDS ON THIRD-PARTY WEBSITES

We power research and content feeds that are embedded on websites operated by third parties, for example the websites of listed companies or research providers. Where you access content through one of these feeds, you may be asked to provide your email address so that we can create a Research Tree account for you and give you continued access to the content.

We collect this information for two reasons:

  • to create and manage your Research Tree account under our contract with you; and
  • because some content on our platform is produced by FCA-regulated research providers who are required, under MiFID II and other applicable regulations, to keep records of who their research is distributed to.

Where this applies, we share your email and basic usage information with the relevant content provider so that the provider can meet those regulatory obligations. The content provider acts as an independent controller of your data for its own regulatory record-keeping and for any communications it sends you directly. Each provider's own privacy policy governs its use of your data once shared. We will identify the relevant provider at the point of sign-up.


DISCLOSURE OF INFORMATION


WE WILL NEVER PASS YOUR DETAILS ON TO THIRD PARTIES FOR THEIR MARKETING PURPOSES.

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the Companies Act 2006.

We may disclose your personal information to:

  • our affiliates or professional advisers;
  • persons or organisations who work on our behalf to provide a product or a service to you;
  • companies which perform marketing services on our behalf or with whom we have joint marketing agreements;
  • content provider partners to whom you subscribe via our service, or whose content you access through an embedded feed.

We may also disclose your personal information to third parties if:

  • we sell or buy any business assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • Research Tree Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets;
  • we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements, or to protect the rights, property or safety of Research Tree Ltd, our customers or others, including exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Our ICO registration number is ZA161016. You can contact the ICO at www.ico.org.uk.


CATEGORIES OF PROCESSORS WE USE

We work with a number of third-party service providers who process personal data on our behalf, including providers of cloud hosting, email delivery, analytics, customer communications and payment processing. These providers act as processors under our written instructions and are bound by contracts that require them to keep your data secure and to use it only for the purposes we specify.


HOW WE PROTECT YOUR DATA

The data that we collect from you may be transferred to and stored at a destination outside the United Kingdom. It may also be processed by staff operating outside the UK who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of contracts, the processing of details or the provision of support services. Where we transfer personal data outside the UK we rely on an appropriate safeguard, such as a UK adequacy decision, the ICO's International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Cookies and Privacy Policy.


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We take all reasonable care to ensure the security of the Website and of your personal information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will not share your information other than as provided for in this Cookies and Privacy Policy or as required by law, court order or other government or law enforcement authorities.


HOW LONG WE KEEP YOUR DATA

We will retain your information for up to six years after the end of our relationship with you, in line with our retention schedule, unless we are required to keep it for longer to meet a legal or regulatory obligation.


IP ADDRESSES & COOKIES

We may obtain information about your computer and general internet usage, including your IP address, operating system and browser type, for system administration purposes.

Cookies contain information that is transferred to your computer's hard drive. Cookies allow us to tailor our Website to your needs by gathering and remembering information about your usage and preferences. In particular, cookies enable us:

  • to gather information on IP addresses and pages visited;
  • to analyse trends;
  • to administer the Website;
  • to track users' movements on the Website; and
  • to undertake statistical analysis.

We set strictly necessary cookies automatically when you visit our Website because they are required for the site to function. For all other cookies, including analytics and performance cookies, we ask for your consent the first time you visit, through our cookie banner. You can change your preferences at any time using the cookie settings on the site.


A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.


Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.


The cookies we use fall into two categories:


Strictly necessary cookies (set without consent):

  • AspNet.ApplicationCookie: stores information for the signed-in user. Session.
  • ARRAffinity: set by sites run on Microsoft Azure, used for load balancing to keep a visitor's requests on the same server during a browsing session. Session.
  • __RequestVerificationToken: anti-forgery cookie set by web applications built using ASP.NET MVC, designed to prevent Cross-Site Request Forgery. Holds no information about the user and is destroyed on closing the browser. Session.
  • Third-party login provider cookies (Google, Microsoft, LinkedIn and similar): allow the application to temporarily store information about a user logging in with a third-party provider. Session.

Performance and analytics cookies (set only with your consent):

  • ai_user: used by Azure Application Insights to detect issues, diagnose crashes and track usage in the web application. Persistent.
  • Google Analytics _ga: helps us understand how visitors use our site. We use the information to compile reports and to help us improve the site. Collects anonymous information on visitor numbers, traffic sources and pages visited. Persistent (up to two years). To opt out of Google Analytics: http://tools.google.com/dlpage/gaoptout.


HOW TO MANAGE YOUR COOKIES

You can manage or block cookies through your browser's settings, and you can delete cookies already stored on your computer. The website www.aboutcookies.org has up-to-date instructions for all major browsers. Please note that blocking strictly necessary cookies may stop parts of the Website from working properly.


LINKS TO OTHER WEBSITES

This Cookies and Privacy Policy extends only to our Website and does not cover your use of, provision of data to, or collection of data on, any other website.

Our Website may from time to time contain links to and from other websites. If you follow a link to any of these websites please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. You should always check these policies before you submit any personal data to these websites.


CHILDREN

Our services are directed at professional and adult users and are not intended for anyone under 16. We do not knowingly collect personal data from children.


CHANGES TO THIS PRIVACY POLICY

Our Cookies and Privacy Policy may be reviewed and updated from time to time. The up-to-date version of our Privacy Policy is always available on this page, or by applying in writing to Research Tree Ltd, registered office, or by emailing support@research-tree.com. It may be necessary to contact you and obtain your consent regarding any significant changes to our Privacy Policy.


YOUR RIGHTS IN RESPECT OF YOUR INFORMATION

The UK GDPR gives you a number of rights in respect of your data:

  • Right of access: you have the right to request a copy of the information we hold about you. We may ask for proof of your identity before providing it.
  • Right to rectification: if information we hold about you is incorrect or out of date, you may ask us to correct it.
  • Right to erasure: you may ask us to delete information we hold about you in certain circumstances. Where we have an ongoing relationship, or where we are required to keep data for legal or regulatory reasons, we may not be able to delete everything, but we will do our best to help with your request.
  • Right to restrict processing: you may ask us to stop using your data in certain circumstances, for example while we investigate a concern you have raised.
  • Right to data portability: you may ask us to provide certain data to you, or to another controller, in a structured, commonly used and machine-readable format.
  • Right to object: you may object to our processing of your data on the basis of legitimate interests, including for direct marketing.
  • Rights relating to automated decision-making: where applicable, you have the right not to be subject to decisions based solely on automated processing that produce legal or similarly significant effects.
  • Right to withdraw consent: where we rely on your consent, you may withdraw it at any time.
  • Right to complain to the ICO: if you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at www.ico.org.uk.

To exercise any of these rights, please contact support@research-tree.com.


LEGITIMATE INTERESTS

Under UK data protection law we have a number of lawful reasons that we can use (or "process") your personal information. One of the lawful reasons is called "legitimate interests".

Broadly speaking, legitimate interests means that we can process your personal information if:

  • we have a genuine and legitimate reason; and
  • we are not harming any of your rights and interests.

So, what does this mean? When you provide your personal details to us we use your information for our legitimate business interests to carry out our work providing you with research, company news, video interviews and relevant financial information. Before doing this, though, we will carefully consider and balance any potential impact on you and your rights.

Some typical examples of when we might use this approach are for direct marketing, maintaining the security of our system, data analytics, improving our services, identifying usage trends, determining the effectiveness of our campaigns, and preventing fraud.

Our vision

 

The vision of Research Tree is for:

"A level playing field for all investors."


And our objective is:

"To provide as broad an offering of quality information to each type of investor as we compliantly can, to help keep the whole share register well informed. To provide a quality platform for institutional clients to fulfil their research needs. To connect investors with companies and thereby help the efficiency of markets."


Research Tree will use various ways to achieve our mission and to support our objectives. We will process the personal information you have supplied to us to conduct and manage our business, to give you the most appropriate marketing, information, service and products, and to provide the best and most secure experience. These are what we consider to be our 'Legitimate Interests'.


Our interests

The following are some examples of when and why we would use this approach in our work:

  • Direct marketing: we will send email marketing that furthers the aims and objectives of Research Tree. You can subscribe or unsubscribe from these emails at any time on your https://www.research-tree.com/Profile/EmailConfig page.
  • Platform-wide content emails: as part of our service we will provide regular emails highlighting content we believe is of value to our subscribers. You can subscribe or unsubscribe from these emails at any time on your https://www.research-tree.com/Profile/EmailConfig page.
  • Personalised content: we will also provide email alerts based on the securities we believe you are interested in, based on your activity within Research Tree. These notifications can be amended at any time on your https://www.research-tree.com/Profile/EmailConfig page.
  • Your best interest: processing your information to protect you against fraud when transacting on our Website, and to ensure our websites and systems are secure.
  • Personalisation: where the processing allows us to modify, personalise or otherwise improve our services and communications for the benefit of our users.
  • Analytics: to process your personal information for the purposes of customer analysis, assessment, profiling and direct marketing, on a personalised or aggregated basis, to help us with our activities and to provide you with the most relevant information as long as this does not harm any of your rights and interests.
  • Research: to determine the effectiveness of promotional campaigns and advertising and to develop our products, services, systems and relationships with you.
  • Due diligence: we may conduct investigations on supporters, potential customers and business partners to determine if those companies and individuals have been involved or convicted of offences such as fraud, bribery and corruption.


We will also hold information about you so that we can respect your preferences for being contacted by us.

Your interests


When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests. We will not use your personal data for activities where our interests are overridden by the impact on you, unless we have your consent or are otherwise required or permitted to do so by law.


CONTACT

If you have any questions, want to exercise any of your rights or make a complaint, please contact us at support@research-tree.com.

If we are unable to resolve your complaint, you may contact the Information Commissioner's Office at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Telephone: 0303 123 1113. Website: www.ico.org.uk.


From time to time, Research Tree Ltd may send you emails, email newsletters or news updates alerting you to new features, products, promotions or services pertaining to our Website. If you no longer wish to receive materials from us you may opt out of receiving these communications by writing to us at Research Tree Ltd, 1 Finsbury Circus, London EC2M 7SH, or by emailing your request to unsubscribe to support@research-tree.com.