Success for a start-up is rarely a straight line. Production implementation difficulties affected Yowie’s ability to fulfil orders in its December quarter. However, management is sticking to its long-range plans to build on its success in the US by pushing to expand the brand to two to three markets outside the US in FY17. While the expansion timetable is in our view more aggressive than that of similar start-up companies, we believe the investment spending and expansion tactics are qui
24 Jan 2017
Steady course through choppy waters
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Steady course through choppy waters
Yowie Group Ltd. (YOW:ASX) | 0 0 1.0% | Mkt Cap: 21.5m
- Published:
24 Jan 2017 -
Author:
Beth Senko -
Pages:
9
Success for a start-up is rarely a straight line. Production implementation difficulties affected Yowie’s ability to fulfil orders in its December quarter. However, management is sticking to its long-range plans to build on its success in the US by pushing to expand the brand to two to three markets outside the US in FY17. While the expansion timetable is in our view more aggressive than that of similar start-up companies, we believe the investment spending and expansion tactics are qui