The current contract expired in 2022 and the two have now extended it to 2026. According to media speculations, Adidas is willing to continue to pay €50m annually to the German Football Association, an amount that is similar to what it pays to the French Association. According to these sources, Nike is paying €40m to the English, €35m to the Spanish, and €34m to the Brazilian Association.
DFB has come under pressure after the disastrous performance of the German team at the Russian World Champi ....
11 Sep 2018
Adidas prolongs its sponsoring contract with DFB
Sign up to access
Get access to our full offering from over 30 providers
Get access to our full offering from over 30 providers
Adidas prolongs its sponsoring contract with DFB
adidas AG (ADS:WBO) | 0 0 1.8% | Mkt Cap: 37,743m
- Published:
11 Sep 2018 -
Author:
Hans-Peter Wodniok -
Pages:
2
The current contract expired in 2022 and the two have now extended it to 2026. According to media speculations, Adidas is willing to continue to pay €50m annually to the German Football Association, an amount that is similar to what it pays to the French Association. According to these sources, Nike is paying €40m to the English, €35m to the Spanish, and €34m to the Brazilian Association.
DFB has come under pressure after the disastrous performance of the German team at the Russian World Champi ....