Mercedes-Benz Cars’ strategy update sees the division moving away from the path laid by the previous management, abandoning the race for volumes to focus on improving profitability. The new product strategy will put more emphasis on the higher-end of the market, joined by bolder cost cutting and efficiency efforts through 2025. All of this should aid Daimler to face the challenges brought by electrification, a hurdle that MB plans to tackle with the launch of two new dedicated EV platfo
07 Oct 2020
Daimler's new profit focus rises to the EV challenge
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Daimler's new profit focus rises to the EV challenge
Mercedes-Benz Group AG (MBG:WBO) | 0 0 0.5% | Mkt Cap: 77,349m
- Published:
07 Oct 2020 -
Author:
Jorge Velandia -
Pages:
3
Mercedes-Benz Cars’ strategy update sees the division moving away from the path laid by the previous management, abandoning the race for volumes to focus on improving profitability. The new product strategy will put more emphasis on the higher-end of the market, joined by bolder cost cutting and efficiency efforts through 2025. All of this should aid Daimler to face the challenges brought by electrification, a hurdle that MB plans to tackle with the launch of two new dedicated EV platfo