M6 succeeded to limit the erosion of TV advertising. Advertising revenue from the free-to-air channels declined slightly by -0.3% organically (vs +0.7% in H1 19), reflecting a decrease in July and August 2019 that was almost offset by a rebound in September 2019. Regarding the operating performance, the EBITA margin improved to 11.6% of revenue (+0.5pt) thanks to the Television and Radio activities and despite the termination of the M6 mobile by Orange contract at the end of H1 19.
30 Oct 2019
Limited erosion of TV advertising
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Limited erosion of TV advertising
Metropole Television SA (MMT:PAR) | 0 0 -0.1% | Mkt Cap: 2,842m
- Published:
30 Oct 2019 -
Author:
Hélène Coumes -
Pages:
2
M6 succeeded to limit the erosion of TV advertising. Advertising revenue from the free-to-air channels declined slightly by -0.3% organically (vs +0.7% in H1 19), reflecting a decrease in July and August 2019 that was almost offset by a rebound in September 2019. Regarding the operating performance, the EBITA margin improved to 11.6% of revenue (+0.5pt) thanks to the Television and Radio activities and despite the termination of the M6 mobile by Orange contract at the end of H1 19.