Although advertising in the free-to-air (FTA) channel M6 increased in Q3 18 (+0.4% vs +0.9% in H1 18) in a context marked by the Football World Cup in July 2018, it was a mixed performance compared to those of the competitor TF1. Regarding the diversification activities, the announcement of the disposal of the Football Club des Girondins de Bordeaux at a very high price (€100m) is very good news which will also remove huge off-balance sheet commitments (€122m).
07 Nov 2018
Mitigated FTA channel advertising
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Mitigated FTA channel advertising
Metropole Television SA (MMT:PAR) | 0 0 -0.1% | Mkt Cap: 2,842m
- Published:
07 Nov 2018 -
Author:
Hélène Coumes -
Pages:
3
Although advertising in the free-to-air (FTA) channel M6 increased in Q3 18 (+0.4% vs +0.9% in H1 18) in a context marked by the Football World Cup in July 2018, it was a mixed performance compared to those of the competitor TF1. Regarding the diversification activities, the announcement of the disposal of the Football Club des Girondins de Bordeaux at a very high price (€100m) is very good news which will also remove huge off-balance sheet commitments (€122m).