Q1 19 was satisfactory for advertising revenue. Group advertising revenue increased by +2.9%, o/w +2% for advertising revenue from the free-to-air channels. This was supported by a stable average audience share of the FTA channels at a high level (21.5%) on the WRP<50 segment. The EBITA margin improved (+0.7pt to 18.6% of revenue) thanks to additional synergies from the integration of the Radio business.
25 Apr 2019
Advertising revenue growth supported by strong audience shares
Sign up to access
Get access to our full offering from over 30 providers
Get access to our full offering from over 30 providers
Advertising revenue growth supported by strong audience shares
Metropole Television SA (MMT:PAR) | 0 0 -0.1% | Mkt Cap: 2,842m
- Published:
25 Apr 2019 -
Author:
Hélène Coumes -
Pages:
3
Q1 19 was satisfactory for advertising revenue. Group advertising revenue increased by +2.9%, o/w +2% for advertising revenue from the free-to-air channels. This was supported by a stable average audience share of the FTA channels at a high level (21.5%) on the WRP<50 segment. The EBITA margin improved (+0.7pt to 18.6% of revenue) thanks to additional synergies from the integration of the Radio business.