In H1 19, the good advertising revenue growth (+2.3%) reflected a very slight increase in advertising revenue from the free-to-air channels (+0.7%) and stronger advertising revenue from cab-sat channels, radio and internet (+8.6%). The EBITA margin declined slightly (-0.2pt to 20.7% of revenue) due to the investments in data and the technology in the 6play platform and an increase in the cost of programmes (+1.3%).
01 Aug 2019
Growth in advertising revenue
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Growth in advertising revenue
Metropole Television SA (MMT:PAR) | 0 0 -0.1% | Mkt Cap: 2,842m
- Published:
01 Aug 2019 -
Author:
Hélène Coumes -
Pages:
3
In H1 19, the good advertising revenue growth (+2.3%) reflected a very slight increase in advertising revenue from the free-to-air channels (+0.7%) and stronger advertising revenue from cab-sat channels, radio and internet (+8.6%). The EBITA margin declined slightly (-0.2pt to 20.7% of revenue) due to the investments in data and the technology in the 6play platform and an increase in the cost of programmes (+1.3%).