The recovery of TV advertising was higher than expected in Q3 20 ((+8.2% vs -41.2% in Q2 20). TF1 benefited from an advertising catch-up in various sectors such as food, retail, personal care, e-commerce and automotive. The decrease in the cost of programmes (-21% on 9m 20) continued with no negative impact on audience share. There is no guidance for Q4 20 and 2021 due to low visibility related to unfolding of the COVID-19 pandemic in France.
29 Oct 2020
Strong rebound in advertising revenue
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Strong rebound in advertising revenue
Television Francaise 1 SA (TFI:PAR) | 0 0 -0.1% | Mkt Cap: 2,455m
- Published:
29 Oct 2020 -
Author:
Hélène Coumes -
Pages:
3
The recovery of TV advertising was higher than expected in Q3 20 ((+8.2% vs -41.2% in Q2 20). TF1 benefited from an advertising catch-up in various sectors such as food, retail, personal care, e-commerce and automotive. The decrease in the cost of programmes (-21% on 9m 20) continued with no negative impact on audience share. There is no guidance for Q4 20 and 2021 due to low visibility related to unfolding of the COVID-19 pandemic in France.