TF1 posted a strong Q3 18 thanks to the Football World Cup which allowed for good pricing on advertising. More generally, the TF1 core channel and DTT channels gained audience share during the quarter. The cost of programmes was under control thanks to savings. The strategy of diversification in Digital is in its early stage (4% of total revenue and current operating income in 9m18).
31 Oct 2018
TV advertising influenced by the Football World Cup.
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TV advertising influenced by the Football World Cup.
Television Francaise 1 SA (TFI:PAR) | 0 0 -0.1% | Mkt Cap: 2,455m
- Published:
31 Oct 2018 -
Author:
Hélène Coumes -
Pages:
3
TF1 posted a strong Q3 18 thanks to the Football World Cup which allowed for good pricing on advertising. More generally, the TF1 core channel and DTT channels gained audience share during the quarter. The cost of programmes was under control thanks to savings. The strategy of diversification in Digital is in its early stage (4% of total revenue and current operating income in 9m18).