FY 18 top-line growth and profit generation were broadly in line with market expectations. The group ended the year with a network of 704k rooms (4,780 hotels) and a pipeline of 198k rooms (1,118 hotels); the organic net system size development and acquisitions integration were quite encouraging. However, instead of focusing on the net system size development, the additional investment and new ambition on the loyalty programme and brand marketing do not seem convincing enough.
21 Feb 2019
Accor is not satisfied being only a simple hotelier
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Accor is not satisfied being only a simple hotelier
FY 18 top-line growth and profit generation were broadly in line with market expectations. The group ended the year with a network of 704k rooms (4,780 hotels) and a pipeline of 198k rooms (1,118 hotels); the organic net system size development and acquisitions integration were quite encouraging. However, instead of focusing on the net system size development, the additional investment and new ambition on the loyalty programme and brand marketing do not seem convincing enough.