Except for Iran, PSA showed a dismal performance in Asia in 2016. Deliveries fell by 16% to 618,352 vehicles in China and 16% to 19,886 in India & Pacific. To improve penetration in the Indian market, PSA has now signed a cooperation agreement with CK Birla Group which is expected to start producing in 2020. PSA’s initial investment will be €100m.
The first joint-venture will be holding a majority stake in a joint subsidiary with ‘HMFCL’ which will produce cars for distribution in India (initia ....
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Asian business needs to be refocused
- Published:
25 Jan 2017 -
Author:
Hans-Peter Wodniok -
Pages:
2
Except for Iran, PSA showed a dismal performance in Asia in 2016. Deliveries fell by 16% to 618,352 vehicles in China and 16% to 19,886 in India & Pacific. To improve penetration in the Indian market, PSA has now signed a cooperation agreement with CK Birla Group which is expected to start producing in 2020. PSA’s initial investment will be €100m.
The first joint-venture will be holding a majority stake in a joint subsidiary with ‘HMFCL’ which will produce cars for distribution in India (initia ....