Fuchs Petrolub (market cap.: €4.8bn) is the largest global independent manufacturer of lubricants.
Fuchs’ strategy is based on differentiation, through a “specialised” positioning, differing from those of vertically-integrated mineral oil companies, which target broad sales channels (e.g. supermarkets or fuel stations). Fuchs focuses on technological leadership within niches and premium business segments.
The company sells c. 10,000 KPUs and enjoys a c. 2% market share (the top 10 manufacturer ....
06 Jul 2016
Initiating coverage on Fuchs Petrolub
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Initiating coverage on Fuchs Petrolub
Fuchs Petrolub (market cap.: €4.8bn) is the largest global independent manufacturer of lubricants.
Fuchs’ strategy is based on differentiation, through a “specialised” positioning, differing from those of vertically-integrated mineral oil companies, which target broad sales channels (e.g. supermarkets or fuel stations). Fuchs focuses on technological leadership within niches and premium business segments.
The company sells c. 10,000 KPUs and enjoys a c. 2% market share (the top 10 manufacturer ....