Cliq Digital is building a substantial business away from the premium end of the entertainment streaming market. Its proposition of a broad spread of content for a relatively low monthly fee is attractive, but the key underlying strength of the group is its customer recruitment marketing. Moving to its own media buying has increased marketing efficiency, and enabled scaling up in North American markets, now set to be replicated in Europe. FY20 figures showed a step change in profitability and ou ....
28 Apr 2021
CLIQ Digital - Cliq here for entertainment
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CLIQ Digital - Cliq here for entertainment
Cliq Digital AG (CLIQ:ETR) | 0 0 2.0% | Mkt Cap: 45.0m
- Published:
28 Apr 2021 -
Author:
Fiona Orford-Williams -
Pages:
8
Cliq Digital is building a substantial business away from the premium end of the entertainment streaming market. Its proposition of a broad spread of content for a relatively low monthly fee is attractive, but the key underlying strength of the group is its customer recruitment marketing. Moving to its own media buying has increased marketing efficiency, and enabled scaling up in North American markets, now set to be replicated in Europe. FY20 figures showed a step change in profitability and ou ....