Today’s publication from VW talks about the world after 2025 when the brand will generate an EBIT margin of 6% in an environment where VW will be at the ‘Top of Volume’. This means the brand’s vehicles will be priced at the top of all volume producers close to the premium market segment. While sales prices are already ahead of other volume producers, they are still a far cry from the prices of premium brands. Its ASP is currently around €24,000 while Audi’s
22 Nov 2016
The VW brand lives in a dream world
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The VW brand lives in a dream world
Today’s publication from VW talks about the world after 2025 when the brand will generate an EBIT margin of 6% in an environment where VW will be at the ‘Top of Volume’. This means the brand’s vehicles will be priced at the top of all volume producers close to the premium market segment. While sales prices are already ahead of other volume producers, they are still a far cry from the prices of premium brands. Its ASP is currently around €24,000 while Audi’s