We have great concerns about the evolution of the top line of the classic TV leaders in the coming years. It seems that Mediaset Espana is resisting well to the TV advertising slowdown by decreasing its costs. But how long will it last? We see indeed no reason for linear TV consumption to remain at a high level in Spain where the future belongs clearly more to Netflix. We will revise downward the group’s advertising revenues for the coming years.
09 Nov 2018
A strange denial of the real decline in TV advertising
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A strange denial of the real decline in TV advertising
Mediaset Espana Comunicacion SA (0G9W:LON) | 0 0 0.0%
- Published:
09 Nov 2018 -
Author:
Jean-Michel Salvador -
Pages:
3
We have great concerns about the evolution of the top line of the classic TV leaders in the coming years. It seems that Mediaset Espana is resisting well to the TV advertising slowdown by decreasing its costs. But how long will it last? We see indeed no reason for linear TV consumption to remain at a high level in Spain where the future belongs clearly more to Netflix. We will revise downward the group’s advertising revenues for the coming years.