S4 Capital has announced mergers with Decoded Advertising in Content and Metric Theory in Data & Digital Media, along with a Trading Update that confirms continued strong trading. Decoded Advertising is a US creative, technology and media agency and Metric Theory is a US performance marketing agency across search, social media and commerce media. The two businesses generated Gross Profit of $70m/£55m in 2020, growing 50%. The acquisition prices were not disclosed, though we expect they will be a ....
04 Jan 2021
Mergers with Decoded & Metric Theory
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Mergers with Decoded & Metric Theory
S4 Capital plc (SFOR:LON) | 55.0 -0.1 (-0.4%) | Mkt Cap: 317.9m
- Published:
04 Jan 2021 -
Author:
Thomas Like | Paul Richards -
Pages:
8
S4 Capital has announced mergers with Decoded Advertising in Content and Metric Theory in Data & Digital Media, along with a Trading Update that confirms continued strong trading. Decoded Advertising is a US creative, technology and media agency and Metric Theory is a US performance marketing agency across search, social media and commerce media. The two businesses generated Gross Profit of $70m/£55m in 2020, growing 50%. The acquisition prices were not disclosed, though we expect they will be a ....