Advertising was clearly negative in Q1 19 with a 7% drop in revenue (vs +3% in Q1 18 and +1% in FY2018). Taking into account advertising in April 2018 (+8%), total advertising revenue decreased by 3% in January-April 2019, in line with guidance (-3%/-4%). The trend is expected to be negative in May and June 2019 (respectively -2% and -20% estimated). Lastly, the launch of BritBox, a new streaming service, on-demand and ad-free, is expected in H2 19.
08 May 2019
Advertising negative
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Advertising negative
ITV PLC (ITV:LON) | 69.8 0.8 1.6% | Mkt Cap: 2,808m
- Published:
08 May 2019 -
Author:
Hélène Coumes -
Pages:
2
Advertising was clearly negative in Q1 19 with a 7% drop in revenue (vs +3% in Q1 18 and +1% in FY2018). Taking into account advertising in April 2018 (+8%), total advertising revenue decreased by 3% in January-April 2019, in line with guidance (-3%/-4%). The trend is expected to be negative in May and June 2019 (respectively -2% and -20% estimated). Lastly, the launch of BritBox, a new streaming service, on-demand and ad-free, is expected in H2 19.