Distil’s trading update continues to reflect the impact of distortions from Covid-related lockdowns and consumer stockpiling. The company has also moved from a predominantly promotional discounting stance in the UK to one of more premium price positioning. This marketing shift includes retail selling price increases, which both reinforce the premium positioning and mitigate the cost pressures accruing in an inflationary environment. These increases may impact short-term performance but should un ....
17 Jan 2022
Trading update reflects ongoing Covid distortions
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Trading update reflects ongoing Covid distortions
Distil PLC (DIS:LON) | 0.6 0 0.0% | Mkt Cap: 5.43m
- Published:
17 Jan 2022 -
Author:
David Jeary -
Pages:
3
Distil’s trading update continues to reflect the impact of distortions from Covid-related lockdowns and consumer stockpiling. The company has also moved from a predominantly promotional discounting stance in the UK to one of more premium price positioning. This marketing shift includes retail selling price increases, which both reinforce the premium positioning and mitigate the cost pressures accruing in an inflationary environment. These increases may impact short-term performance but should un ....