Safestyle saw trading performance accelerate in H2 and the dilutive effects of credit in the mix have not been as significant as anticipated. The beat at the gross profit line has been mostly reinvested in marketing and brand repositioning in FY’15, but this is unlikely to be ongoing in the new financial year. With strong momentum so far in Q1, a possibility of its markets returning to growth, and national competition seemingly struggling to make the credit transition, we see risk very much to t ....
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Strong momentum indicates forecast upside and capital returns
- Published:
25 Jan 2016 -
Author:
Matthew McEachran -
Pages:
4
Safestyle saw trading performance accelerate in H2 and the dilutive effects of credit in the mix have not been as significant as anticipated. The beat at the gross profit line has been mostly reinvested in marketing and brand repositioning in FY’15, but this is unlikely to be ongoing in the new financial year. With strong momentum so far in Q1, a possibility of its markets returning to growth, and national competition seemingly struggling to make the credit transition, we see risk very much to t ....