In Ultimate Products plc’s FY2025 H1 results, organic European sales growth was offset by a setback in the UK. The coincidence of higher shipping costs with lower sales prompted a fall in profits.
However, a combination of substantial growth headroom in Europe and the potential for both Salter and Beldray (around 60% of group sales) to benefit from their re-brands is reassuring for future growth.
We make no changes to our expectations for sales in FY2025, which implies a return to growth in the second half of the financial year. However, we have shaved our EBITDA expectation from £15.0m to £14.4m, towards the lower end of guidance.
We maintain our fair value for UP’s shares at 165p, equivalent to 1.1x sales, 14.4x EV/EBITDA and an 18.1x prospective P/E ratio.

25 Mar 2025
Europe well poised to enhance growth

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Europe well poised to enhance growth
Ultimate Products PLC (ULTP:LON) | 68.1 1.8 3.9% | Mkt Cap: 59.1m
- Published:
25 Mar 2025 -
Author:
Chris Wickham -
Pages:
14 -
In Ultimate Products plc’s FY2025 H1 results, organic European sales growth was offset by a setback in the UK. The coincidence of higher shipping costs with lower sales prompted a fall in profits.
However, a combination of substantial growth headroom in Europe and the potential for both Salter and Beldray (around 60% of group sales) to benefit from their re-brands is reassuring for future growth.
We make no changes to our expectations for sales in FY2025, which implies a return to growth in the second half of the financial year. However, we have shaved our EBITDA expectation from £15.0m to £14.4m, towards the lower end of guidance.
We maintain our fair value for UP’s shares at 165p, equivalent to 1.1x sales, 14.4x EV/EBITDA and an 18.1x prospective P/E ratio.