Ultimate Products has announced the opening a new showroom in Paris and appointed a new sales team, also based in the capital. UPGS generates c.30% of its revenue in Europe, with Germany accounting for 30% of European sales. These announcements should act as the springboard to achieve a similar level of penetration in France. A launch event was held on Thursday 21 September, where the ribbon was cut by Hajir Hajji, the CEO of Action. The stock is -29% YTD, driven by concerns over the cost-of-liv ....
