Today’s announcement that UPGS has acquired German electrical kitchen brand Petra is a continuation of a strategy which has turned UPGS into a highly successful developer of brands. Petra not only adds to the company’s German offering, but further ahead will enhance the company’s international range of quality and affordable “feel good” household products. Brand management skills remain a key driver of UPGS’s ability to continue to grow at a brisk pace in both the online and supermarket channels.
15 Feb 2021
Petra acquisition to enhance international business
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Petra acquisition to enhance international business
Ultimate Products PLC (ULTP:LON) | 159 0 0.0% | Mkt Cap: 142.2m
- Published:
15 Feb 2021 -
Author:
Hannah Crowe | Chris Wickham -
Pages:
2
Today’s announcement that UPGS has acquired German electrical kitchen brand Petra is a continuation of a strategy which has turned UPGS into a highly successful developer of brands. Petra not only adds to the company’s German offering, but further ahead will enhance the company’s international range of quality and affordable “feel good” household products. Brand management skills remain a key driver of UPGS’s ability to continue to grow at a brisk pace in both the online and supermarket channels.