08 Feb 2021
First Take: boohoo Group - Acquisition of Arcadia brands
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First Take: boohoo Group - Acquisition of Arcadia brands
boohoo group Plc (DEBS:LON) | 13.0 0.1 4.7% | Mkt Cap: 181.7m
- Published:
08 Feb 2021 -
Author:
Ben Hunt, CFA | Kate Calvert -
Pages:
4 -
Details of the deal
boohoo has acquired all of the e-commerce and digital assets/intellectual property rights of the Dorothy Perkins, Wallis & Burton brands from administration for £25.2m in cash.
These three brands had over 2m active customers in 2020 and will help to strengthen boohoo’s menswear offering.
boohoo now has 15 brands. boohoo had net cash of £387m on 31st December before the £55m acquisition of Debenhams.
Continuity of service will be provided to customers through a Transitional Services Agreement for a period of 3 months, and management expects to incur one-off transaction and restructuring costs of £10m to £15m during this time.
The ongoing businesses for the Brands generated unaudited revenues of approximately £178.8m for the period to August 2020.
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Discontinuation of existing lines and business (following rationalisation) will mean revenues in the first full financial year of acquisition (for boohoo) are unlikely to be little more than £25m – implying that boohoo will have paid c. 1x sales. If sales can return to prior levels of c. £180m in outer years, on a group EBITDA margin of 10%, then the deal will prove to be highly accretive.
Further details will be provided at the finals in May.