The Caesar’s entertainment partnership with ESPN includes provision of a direct linking to William Hill sports books (Caesar’s exclusive sports betting partner) from the espn.com websites and ESPN fantasy app. This, in combination, with the partnership signed with CBS sports earlier in the year, gives William Hill access to one of the largest sports userbases, which can be leveraged to sell its sports betting products.
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ESPN partnership: big positive for William Hill US
- Published:
15 Sep 2020 -
Author:
Virendra Chauhan -
Pages:
2
The Caesar’s entertainment partnership with ESPN includes provision of a direct linking to William Hill sports books (Caesar’s exclusive sports betting partner) from the espn.com websites and ESPN fantasy app. This, in combination, with the partnership signed with CBS sports earlier in the year, gives William Hill access to one of the largest sports userbases, which can be leveraged to sell its sports betting products.