KUKA’s Q2 figures are far from being disastrous, but they gave a realistic view on a capex-driven industry. The figures fit into our broad picture and management’s guidance for a potential negative EBIT for the full year is already our expectation. However, we miss some strategic measures in addition to those to fight the impact of the current situation. What will KUKA’s positioning be in the post-COVID-19 period? How could this be reached? Many questions, no answers.
Sign up to access
Get access to our full offering from over 30 providers
Get access to our full offering from over 30 providers
Managing expectations when reality visited
- Published:
05 Aug 2020 -
Author:
Martin Schnee -
Pages:
3
KUKA’s Q2 figures are far from being disastrous, but they gave a realistic view on a capex-driven industry. The figures fit into our broad picture and management’s guidance for a potential negative EBIT for the full year is already our expectation. However, we miss some strategic measures in addition to those to fight the impact of the current situation. What will KUKA’s positioning be in the post-COVID-19 period? How could this be reached? Many questions, no answers.