Best of the Best (BOTB) operates competitions to win luxury cars and other prizes, both online and at retail locations. Limited competition, barriers to entry and BOTB’s focus on cars have helped the company become the market leader in the UK. We expect these factors to remain relevant as BOTB continue grow online (FY16: +41% y/y growth) beyond the £7.1m, which online sales currently represent. This growth and shift to online is significant, as it increases BOTB’s ability to
08 Jun 2016
Supercharged
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Supercharged
- Published:
08 Jun 2016 -
Author:
Cavendish Research -
Pages:
20
Best of the Best (BOTB) operates competitions to win luxury cars and other prizes, both online and at retail locations. Limited competition, barriers to entry and BOTB’s focus on cars have helped the company become the market leader in the UK. We expect these factors to remain relevant as BOTB continue grow online (FY16: +41% y/y growth) beyond the £7.1m, which online sales currently represent. This growth and shift to online is significant, as it increases BOTB’s ability to