Jaywing has reported weaker than expected interims, reflecting clients' increasing caution to spending given wider economic uncertainty, particularly within the consumer goods sector. While these headwinds are likely to persist throughout FY18/19E, we expect marketing spend to move towards more specialist, data-driven players such as Jaywing, who clearly demonstrate marketing ROI. Thus, we expect Jaywing’s to be well placed as uncertainty abates and marketing budgets are restored.
21 Nov 2017
Caught in the market headwinds
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Caught in the market headwinds
Jaywing plc (JWNG:LON) | 3.2 0 1.6% | Mkt Cap: 2.94m
- Published:
21 Nov 2017 -
Author:
Cavendish Research -
Pages:
6
Jaywing has reported weaker than expected interims, reflecting clients' increasing caution to spending given wider economic uncertainty, particularly within the consumer goods sector. While these headwinds are likely to persist throughout FY18/19E, we expect marketing spend to move towards more specialist, data-driven players such as Jaywing, who clearly demonstrate marketing ROI. Thus, we expect Jaywing’s to be well placed as uncertainty abates and marketing budgets are restored.