MMX has had a successful H1, whereby thanks to a focus on .vip, the company achieved an exceptionally strong (.vip) renewal rate of 75%, meaning the company can build upon the domain's 2016 launch. To help achieve this, the introduction of new premium inventory was delayed, but is now benefitting H2 (as evidenced by a very strong Q3) and as such, MMX is on track with FY16 and is well placed to meet our maiden forecasts.
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Fruits of labour
- Published:
26 Sep 2017 -
Author:
Cavendish Research -
Pages:
12
MMX has had a successful H1, whereby thanks to a focus on .vip, the company achieved an exceptionally strong (.vip) renewal rate of 75%, meaning the company can build upon the domain's 2016 launch. To help achieve this, the introduction of new premium inventory was delayed, but is now benefitting H2 (as evidenced by a very strong Q3) and as such, MMX is on track with FY16 and is well placed to meet our maiden forecasts.