Mirriad Advertising’s innovative methodology to insert high-impact advertising inventory into content is gaining traction with platforms, agencies and advertisers. Conversion into revenues was slow but is now building. The group’s two-year exclusive contract with Tencent in China is clear validation and it is now in advanced talks with several top-tier US entertainment majors. COVID-19 is seriously impacting advertising spend, but Mirriad’s approach potentially redefines the
12 May 2020
Mirriad Advertising - Embedded on-screen innovation
Sign up to access
Get access to our full offering from over 30 providers
Get access to our full offering from over 30 providers
Mirriad Advertising - Embedded on-screen innovation
Mirriad Advertising plc (MIRI:LON) | 1.8 0 (-1.4%) | Mkt Cap: 8.69m
- Published:
12 May 2020 -
Author:
Fiona Orford-Williams -
Pages:
2
Mirriad Advertising’s innovative methodology to insert high-impact advertising inventory into content is gaining traction with platforms, agencies and advertisers. Conversion into revenues was slow but is now building. The group’s two-year exclusive contract with Tencent in China is clear validation and it is now in advanced talks with several top-tier US entertainment majors. COVID-19 is seriously impacting advertising spend, but Mirriad’s approach potentially redefines the