OnTheMarket (OTM) has reported a new monthly record for web traffic of 23.5 million visits and 600,000 property listings. This is further evidence, in our view, that the agent-back property portal is continuing to build critical mass in the market, central to its strategy of converting new agent members from trial offers to full-tariff customers. We retain our Buy recommendation and DCFbased target price of 186p.
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Further positive traffic signals
- Published:
06 Feb 2019 -
Author:
Alastair Stewart -
Pages:
2
OnTheMarket (OTM) has reported a new monthly record for web traffic of 23.5 million visits and 600,000 property listings. This is further evidence, in our view, that the agent-back property portal is continuing to build critical mass in the market, central to its strategy of converting new agent members from trial offers to full-tariff customers. We retain our Buy recommendation and DCFbased target price of 186p.