Following the acquisition of RhythmOne, Taptica’s brand advertising division (Tremor Video DSP) has wasted little time in integrating the two offerings. Tremor video advertising services have been combined with RhythmOne to launch Private Marketplace Packages (PMPs), providing advertisers with premium supply inventory through owned, controlled and extended packages. These will enable marketers to target unique, very relevant and qualified audiences with PMPs, providing high-quality vide
26 Apr 2019
Taptica - Immediate progress on integration
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Taptica - Immediate progress on integration
Nexxen International Ltd. (NEXN:LON) | 229 2.3 0.4% | Mkt Cap: 319.2m
- Published:
26 Apr 2019 -
Author:
Cavendish Research -
Pages:
3
Following the acquisition of RhythmOne, Taptica’s brand advertising division (Tremor Video DSP) has wasted little time in integrating the two offerings. Tremor video advertising services have been combined with RhythmOne to launch Private Marketplace Packages (PMPs), providing advertisers with premium supply inventory through owned, controlled and extended packages. These will enable marketers to target unique, very relevant and qualified audiences with PMPs, providing high-quality vide