YouGov has a strong growth record and its investment in building its data-driven products and services is steadily improving its earnings’ quality. This is also helped by the shift in its custom business to more tracking studies and a greater use of data already held in the Cube, the group’s proprietary multi-dimensional database. The strong balance sheet (net cash of £23m at end FY17) is funding continuing investment in panel and new applications, as well as allowing for an
11 Dec 2017
YouGov - All about the data
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YouGov - All about the data
YouGov plc (YOU:LON) | 895 358 4.7% | Mkt Cap: 1,048m
- Published:
11 Dec 2017 -
Author:
Fiona Orford-Williams -
Pages:
13
YouGov has a strong growth record and its investment in building its data-driven products and services is steadily improving its earnings’ quality. This is also helped by the shift in its custom business to more tracking studies and a greater use of data already held in the Cube, the group’s proprietary multi-dimensional database. The strong balance sheet (net cash of £23m at end FY17) is funding continuing investment in panel and new applications, as well as allowing for an