Dunelm’s new CEO is taking steps to address recent underperformance and build the core brand. These include closing or selling the loss-making Worldstores (WS) businesses; developing a new web platform and introduction of ‘click and collect’; and launching a marketing campaign to raise the brand profile and acquire new customers. Assuming plans are executed successfully, we see upside to consensus forecasts.
26 Sep 2018
Dunelm Group - Getting the house in order
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Dunelm Group - Getting the house in order
Dunelm Group plc (DNLM:LON) | 1,129 225.8 1.8% | Mkt Cap: 2,282m
- Published:
26 Sep 2018 -
Author:
kate Heseltine -
Pages:
2
Dunelm’s new CEO is taking steps to address recent underperformance and build the core brand. These include closing or selling the loss-making Worldstores (WS) businesses; developing a new web platform and introduction of ‘click and collect’; and launching a marketing campaign to raise the brand profile and acquire new customers. Assuming plans are executed successfully, we see upside to consensus forecasts.