Through its success with Skinny Tan, management has created a blueprint for acquiring seemingly end-of-life brands at attractive valuations and subsequently scaling and monetising them through sophisticated, creative and targeted social media campaigns and distribution agreements. This experience can be applied to the other acquired brands Leimo, Prolong, Stevie K and Charles + Lee alongside brands created in-house such as Roots Double Effect, Skinny Bright and Body Glow. We forecast 3-year s
27 Jul 2017
Sun’s out
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Sun’s out
- Published:
27 Jul 2017 -
Author:
Cavendish Research -
Pages:
32
Through its success with Skinny Tan, management has created a blueprint for acquiring seemingly end-of-life brands at attractive valuations and subsequently scaling and monetising them through sophisticated, creative and targeted social media campaigns and distribution agreements. This experience can be applied to the other acquired brands Leimo, Prolong, Stevie K and Charles + Lee alongside brands created in-house such as Roots Double Effect, Skinny Bright and Body Glow. We forecast 3-year s