The acquisition of Purch not only scales Future in group terms but also extends its consumer technology vertical leadership further geographically into the US. It is an excellent strategic deal with a strong financial returns profile. Aside from rudimentary cost savings which support the returns guidance, there is the additional revenue potential of deploying the Future Hawk e-commerce technology in Purch and applying the Purch Ramp programmatic technology to Future media. Driving average revenu ....
13 Sep 2018
Not just bigger, but better
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Not just bigger, but better
Future plc (FUTR:LON) | 613 0 0.0% | Mkt Cap: 706.2m
- Published:
13 Sep 2018 -
Author:
Johnathan Barrett -
Pages:
3
The acquisition of Purch not only scales Future in group terms but also extends its consumer technology vertical leadership further geographically into the US. It is an excellent strategic deal with a strong financial returns profile. Aside from rudimentary cost savings which support the returns guidance, there is the additional revenue potential of deploying the Future Hawk e-commerce technology in Purch and applying the Purch Ramp programmatic technology to Future media. Driving average revenu ....