We attended a Capital Markets Day last Thursday (6 June)…insights were given into group strategy, the addition of video, the MeetingZone acquisition, a new “events” product, as well as an update on Pods and marketing, with positive customer feedback from Clifford Chance.
The aim is to offer a highly-differentiated proposition; a service where reliable audio quality is emphasised, but where intuitive software and strong technology enhance the experience. This should drive compelling user engagement and uptake, with emphasis placed on scalability both in the product itself and, just as importantly, the sales methodology being employed to drive growth.
Video can now be included within a call – at the host’s discretion – but in an unobtrusive and subtle way, so that (a) its availability does not detract from, or confuse the user-friendly interface, and (b) the video can never interfere with or degrade the audio quality. Separately, the group will begin to market premium managed services around high-profile and large operator-assisted conference events (earnings calls, major product announcements etc) – branded “Event by LoopUp”, perhaps a hidden gem from the MeetingZone stable.
Early metrics appear strong; customers are happy to move to LoopUp’s platform, and become active users once migrated. In our view, this bodes well not only for MeetingZone value-creation, but also any future acquisition of potentially even larger customer bases.
The CIO of Clifford Chance spoke (via LoopUp video!)…this major client, recently renewed for three years, appears to have run a careful selection process and pilot programme, with LoopUp emerging as the chosen platform, now rolled out globally. Clearly a “happy customer”, and arguably representative of exactly the type of organisation LoopUp should continue to win.
An update was given around the Pod sales process, and the Pod Academy, both of which appear to be performing well, and in line with expectations. The group’s relatively new marketing strategy was described, with nimble and cost-effective routes to build brand awareness among key decision-makers and user bases.