The launch of the Location Sciences division marks Proxama’s strategic shift from proximity marketing to the more scalable location data products. This first-party data is very high quality and can be used for customer targeting and advertising attribution. Management is focused on rapidly growing audience reach and data revenues to bring the group to break-even. While early in its transition, progress is encouraging; the National Rail partnership announced in July increases its audienc
18 Sep 2017
- Leveraging its unique mobile location data
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- Leveraging its unique mobile location data
Sorted Group Holdings Plc (SORT:LON) | 0 0 (-2.1%) | Mkt Cap: 3.92m
- Published:
18 Sep 2017 -
Author:
Bridie Barrett -
Pages:
2
The launch of the Location Sciences division marks Proxama’s strategic shift from proximity marketing to the more scalable location data products. This first-party data is very high quality and can be used for customer targeting and advertising attribution. Management is focused on rapidly growing audience reach and data revenues to bring the group to break-even. While early in its transition, progress is encouraging; the National Rail partnership announced in July increases its audienc