St Ives has changed so much few who have not tracked the evolution would recognise the business. SIV now offers a range of modern future-focused marketing services centred on data, insight and digital marketing. The stable books business is generating cash that can be deployed to help drive further change. FY16 marks the inflexion point where Strategic Marketing will generate more than half of group profits. We expect the mix change to continue apace (management is targeting 60% in the next few ....
11 Nov 2015
Execution leads to the inflexion point
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Execution leads to the inflexion point
Kin and Carta Plc (KCT:LON) | 129 0.5 0.3% | Mkt Cap: 230.2m
- Published:
11 Nov 2015 -
Author:
Johnathan Barrett -
Pages:
9
St Ives has changed so much few who have not tracked the evolution would recognise the business. SIV now offers a range of modern future-focused marketing services centred on data, insight and digital marketing. The stable books business is generating cash that can be deployed to help drive further change. FY16 marks the inflexion point where Strategic Marketing will generate more than half of group profits. We expect the mix change to continue apace (management is targeting 60% in the next few ....