S4 Capital has reached an agreement to merge its recently acquired MediaMonks business with MightyHive, a San Francisco-based programmatic media planning and buying company. Sir Martin Sorrell has added a second pillar to S4 Capital and continues to position the Group around the three key areas of digital creative content, digital media planning and buying; and data analytics. We view MightyHive as a very strong strategic fit to MediaMonks as the combined entity will cross and up-sell to facilit ....
04 Dec 2018
The Monks enter the Hive
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The Monks enter the Hive
S4 Capital plc (SFOR:LON) | 48.6 3.5 17.2% | Mkt Cap: 280.7m
- Published:
04 Dec 2018 -
Author:
Thomas Like -
Pages:
9
S4 Capital has reached an agreement to merge its recently acquired MediaMonks business with MightyHive, a San Francisco-based programmatic media planning and buying company. Sir Martin Sorrell has added a second pillar to S4 Capital and continues to position the Group around the three key areas of digital creative content, digital media planning and buying; and data analytics. We view MightyHive as a very strong strategic fit to MediaMonks as the combined entity will cross and up-sell to facilit ....