In the world of corporate branding, you know you’ve cracked it when people start using your name as a ‘verb’ in everyday life. Google has achieved this in ‘Search’, Skype for video calls, Airbnb in house-sharing & Uber for ‘ride hailing’. Similarly ‘Blancco-ing’ a hard-drive, smartphone, server or PC is rapidly becoming engrained in the lexicon of IT professionals, who need to delete confidential files.
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A new paradigm in technical innovation
- Published:
24 Sep 2019 -
Author:
Paul Hill -
Pages:
13
In the world of corporate branding, you know you’ve cracked it when people start using your name as a ‘verb’ in everyday life. Google has achieved this in ‘Search’, Skype for video calls, Airbnb in house-sharing & Uber for ‘ride hailing’. Similarly ‘Blancco-ing’ a hard-drive, smartphone, server or PC is rapidly becoming engrained in the lexicon of IT professionals, who need to delete confidential files.