DeepVerge PLC (AIM:DVRG) Gerry Brandon talks to Proactive London's Katie Pilbeam about their partnership with Media.Monks to accelerate the global expansion of its hyper personalised skincare brand launch Skin Trust Club (STC).
Powered by DeepVerge’s Labskin technology, STC provides what the company describes as “hyper personalised” skincare routine accessed via smartphone.
As Brandon explains, in the first few months, up to last week, the firm had an average of 200 per day new club members with a 35% conversion rate to home tests. Their tests are built on 14 years of laboratory skincare science, working across industries to better understand the impact of their products on the skin.
Anyone can sign up to Skin Trust Club, they just need a single swab from one of their home test kits to analyse that person's skin microbiome. Once done, they aim to deliver a report to suggest the most appropriate skin care routine for them, based on science.