Seeing Machines Limited's (LON:SEE) CEO Paul McGlone caught up with Proactive London's Andrew Scott after announcing a new embedded product strategy for the automotive market. He discusses the new three-pillar strategy which is targeting the 'rapidly expanding camera-based interior monitoring market'. ''This is a significant breakthrough'', he says. ''We now have a product which can be easily integrated, quickly that can serve the majority of the needs of OEMs and all of their need when combined with our software approach''. ''I expect we'll be quite popular and this new strategy will precipitate quite a lot of inquiry''.