Ofer Druker outlines the Taptica business, and where the RhythmOne acquisition fits in.
Introduction – 00:19 TAP in numbers – 00:50 TAP strong growth record – 01:50 RhythmOne (RTHM): period to acquisition – 03:35 Taptica International Today – 04:20 Benefits of TAP’s acquisition of RTHM – 05:32 New group structure – 06:19 TAP’s video clients – 08:23 Global digital video market – 08:58 The divisions – 10:20 Integration plan – 13:11 Investment summary – 14:06
Taptica International Ltd offers data-focused marketing solutions that drive execution and brand insight in mobile, leveraging video, native, and display to reach the users for every application, service, and brand. The Company’s technology is based on artificial intelligence and machine learning at big data scale. The Company works with more than 450 advertisers, including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, and Zynga, and more than 50,000 supply and publishing partners worldwide.