H&M published strong margin generation for Q2 22 after releasing slightly better-than-expected sales two weeks ago.
The better-than-expected profitability was mainly driven by the fewer markdowns and a favourable pricing mix. The inflation challenges may continue to lead to further price hikes for the rest of the year.
However, the group maintains its cautious stance on the margin for Q3 22, given the uncertain macro-economic environment and fickle consumer trend.
29 Jun 2022
Encouraging margin progression
Sign up to access
Get access to our full offering from over 30 providers
Get access to our full offering from over 30 providers
Encouraging margin progression
- Published:
29 Jun 2022 -
Author:
Jie Zhang -
Pages:
3
H&M published strong margin generation for Q2 22 after releasing slightly better-than-expected sales two weeks ago.
The better-than-expected profitability was mainly driven by the fewer markdowns and a favourable pricing mix. The inflation challenges may continue to lead to further price hikes for the rest of the year.
However, the group maintains its cautious stance on the margin for Q3 22, given the uncertain macro-economic environment and fickle consumer trend.