In Q1 21, total advertising revenue increased moderately (+1.6%) due to low TV advertising (+0.5%). Conversely, the radio division benefited from its strong market position and the rebound of the advertising market in March 2021. Despite the weak top line, EBITA surged by 41% back to the 2019 level thanks to more integration of TV and radio and savings in the cost of programmes. The future of Group M6 depends on RTL Group’s decision whether to sell its majority stake.
21 Apr 2021
Low TV advertising revenue growth
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Low TV advertising revenue growth
- Published:
21 Apr 2021 -
Author:
Hélène Coumes -
Pages:
3
In Q1 21, total advertising revenue increased moderately (+1.6%) due to low TV advertising (+0.5%). Conversely, the radio division benefited from its strong market position and the rebound of the advertising market in March 2021. Despite the weak top line, EBITA surged by 41% back to the 2019 level thanks to more integration of TV and radio and savings in the cost of programmes. The future of Group M6 depends on RTL Group’s decision whether to sell its majority stake.