The digital advertising industry has grown at a phenomenal pace over the past decade and its outlook continues to be bright especially after the Covid-19 pandemic induced tailwinds. Targeted advertising is critical for companies to reach the desired target audience and this market has a virtual duopoly in the form of Alphabet and Facebook (now Meta Platforms). Both these companies have web platforms which are among the most visited platforms each day and have vast volumes of data regarding consu ....
21 Jan 2022
Alphabet vs Meta Platforms - Who Is Winning The Digital Marketing War? (01/2022)
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Alphabet vs Meta Platforms - Who Is Winning The Digital Marketing War? (01/2022)
FACEBOOK INC-A (FB:NYSE), 0 | ALPHABET INC-CL A (GOOGL:NYSE), 0 | Alphabet Inc. Class A (GOOGL:NAS), 0
- Published:
21 Jan 2022 -
Author:
Ishan Majumdar -
Pages:
22
The digital advertising industry has grown at a phenomenal pace over the past decade and its outlook continues to be bright especially after the Covid-19 pandemic induced tailwinds. Targeted advertising is critical for companies to reach the desired target audience and this market has a virtual duopoly in the form of Alphabet and Facebook (now Meta Platforms). Both these companies have web platforms which are among the most visited platforms each day and have vast volumes of data regarding consu ....