Facebook had an exceptionally good result with a staggering 56% top-line growth that was a result of increasing advertising spends on the platform. While its user base and activity had shot up during the pandemic, the ad spending had been low. However, the recent jump in revenues was a function of a 47% rise in the average price per ad coupled with a 6% rise in the number of ads delivered across its platforms. The company also witnessed a 7% jump in daily active users to 1.91 billion and saw the ....
05 Aug 2021
Facebook Inc - Investment Thesis, Key Drivers, Financial & Price Forecasts, DCF Valuation
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Facebook Inc - Investment Thesis, Key Drivers, Financial & Price Forecasts, DCF Valuation
Facebook had an exceptionally good result with a staggering 56% top-line growth that was a result of increasing advertising spends on the platform. While its user base and activity had shot up during the pandemic, the ad spending had been low. However, the recent jump in revenues was a function of a 47% rise in the average price per ad coupled with a 6% rise in the number of ads delivered across its platforms. The company also witnessed a 7% jump in daily active users to 1.91 billion and saw the ....