Prime will be the backbone for the company
With 2 m Prime subscribers in November 21 (1m higher than last year), the company is transforming its business model from transaction-based to subscription-based, driven mainly by the virtuous cycle that Prime generates. This is done by increasing number of subscribers via attractive pricing, increasing repeat business and reducing the variable cost and customer acquisition cost, and reinvesting the profit into lowering prices to enhance the competitiv ....
18 Nov 2021
CMD: Great move from transaction to subscription
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CMD: Great move from transaction to subscription
Prime will be the backbone for the company
With 2 m Prime subscribers in November 21 (1m higher than last year), the company is transforming its business model from transaction-based to subscription-based, driven mainly by the virtuous cycle that Prime generates. This is done by increasing number of subscribers via attractive pricing, increasing repeat business and reducing the variable cost and customer acquisition cost, and reinvesting the profit into lowering prices to enhance the competitiv ....